Funkita was first released in 2004 as demand for the women’s ‘Funky Trunk’ grew. An emphasis on creating sculpted, chlorine resistant swimwear in vibrant prints set Funkita apart in the active swimwear market. Today, Funkita has evolved from a Funky Trunks offshoot to be the most expansive line in the company stable. Funkita is derived from the joining of Funkys and chiquita – a colloquial Spanish word for girlfriend or female friend. The words give Funkita the identity of youthfulness and freedom that we aim to express in the design of the Funkita products.
We are guided by the basic principles of promoting individuality in social cohesion. We limit the ‘push’ of our brands onto you but rather focus on the ‘pull’ of letting you discover us. We let you decide if Funky Trunks and Funkita are going to meet your needs. Of course we’ll promote our brands, we’ll try and get you to notice us but we won’t tell you more than what we are. This means we won’t tell you what type of person you need to be to wear our product or how you’re going to look wearing it. We make Funky Trunks and Funkita products mixed with the flair, vibrancy and originality we hope you’ll like. It is then up to you to decide if our swimwear speaks life the way you do.
It a simple philosophy but it drives us to steer beyond the corporate and develop an identity. We hope you’ll find us, we hope you’ll like what we do and we hope you’ll enjoy life a little bit more with Funky Trunks and Funkita in the world.